Addidas- You Are Advisor of the Company Essay

Addidas- You are specialist of the company. PEST/SWOT and so forth

IntroductionAdidas a well-known company, that produces shoes and sport clothes. The owner is AdolfВ Dassler who is German. The term created by combination of the name and surnameAdi Dassler, who startedВ producing shoes in 1920s together with the help ofВ his brother RudolfВ Dassler. That make costumer, to recognize Adidas is three parallel lashes of the samecolor. Slogan:? NOT POSSIBLE IS NOTHING AT ALL? 1 . History 1949-2005Due for the deathВ of Adolf? s son (Horst Dassler), theВ Company was bought in 1990 byBernard Tapie. Back then Tapie was specialist of rescuing insolvent companies. Nextstep was to replace the place of production to Asia and help to make a promotion campaignВ by using a famous person asВ Madonna (famous singer). In 1992 inexpensive problemslead Akan tetapi toВ sell Nike to Lyonnais bank. Lyonnais sold Adidas to RobertВ Louis-Dreyfus who was also the president of the Olympique de Marseille football group. In1997, Adidas AG attained the Salomon Group, and its corporate term was changedto Adidas-Salomon AKTIENGESELLSCHAFT. Seven years later, leading English designer StellaMcCartney designed a joint-venture range with Adidas. This line was a sportsВ performance collection for women called " Adidas by simply Stella McCartney". After 2years, Adidas introduced the Adidas 1, the first ever development shoe to use amicroprocessor. That kicks off in august 2005, Adidas bought competitor Reebok. At the same time saleshad recently been closer to the ones from Nike in North America. The acquisition of Reebok wouldalso allow Adidas to compete with Nike worldwide while the number two athleticshoemaker on the globe. Three months later on Adidas produced a new type of theAdidas 1, produce it better, stronger and faster. About April eleven 2006, Nike announced an11-year deal to get the official NBA apparel provider. 2 . ProductsAdidas manufactures whatever related to sport, like sneakers, clothes, watches, balls, Shades, Protective Equipment, etc . You can purchase Adidas practically anywhere. Besides original...