GREENoneTEC circumstance analysis Article

Lund University

GREENoneTEC case

Léa Couture

Elisabeth Lussier-Arpin

Vassily Coste

Guilhem Arnaud

Job presented to:

Anna Thomasson

Onda Mattisson


Wednesday, March eighteenth 2015

To be able to help GREENoneTEC management to formulate the company, we should analyze the item and firm first. The company is part of the solar market and went from a one-man business into one of the sector leaders in manufacturing flat menu solar thermal lovers for drinking water heating. In 2003, Kioto became GREENoneTEC's sister company by manufacturing photovoltaics segments. The plan was going to exploit most opportunities with the market.

GREENoneTEC vision is that ''the sun is the most sustainable resource'' and the goal is to help to make it readily available for as much users as possible by providing solar lovers with technology standard. The plan is to stay ahead in the competition simply by spending the budget on r and d. Another company focus can be regarding it can large-scale commercial production. That assures a higher product top quality and optimizes resources, the main policy of the company. They keep an exportation rate of 85% worldwide and have several different products.

The corporation is accredited ISO 9001, it fulfills requirements to get quality administration systems. This benefits the corporation and shows his performance by using the finest methodology. Additionally they praise environmentally friendly production; they have at heart the corporate social responsibility. For example , each uses sustainable assets, less packaging and high efficiency production. Each goes beyond the mandatory responsibilities to develop legitimacy using their environmental guidelines. Social responsibility is also necessary for them, they may have strong health insurance and safety insurance plan.

Plonked out the pursuing pages, we all will provide a guideline to be able to support GREENoneTEC's supervision. We will be referring to different ideal concepts, equipment and theories. To be able to guide the company's managing, we is going to analyze five important principles: company difficulties, the photo voltaic industry, competitive advantages, competitive threats and future purchases. We will get started with the primary challenges that GREENoneTEC is definitely facing.

Primary challenges

Just like many Western companies in the solar marketplace, GREENoneTEC is facing several challenges as it's starting. The most important the first is the appearance of new players from China who also offer all their cheap goods. These Cookware low-cost competition encroach all of the solar market with roughly prices 30 % below regional market criteria. In Philippines, 70 percent from the solar segments come from China. All of the excessive subsidies that they can receive and the low cost labour are some of the issues that explain their growth on the market. Furthermore, the European market represents a good opportunity for the China players as there are zero tariffs on their behalf in Europe. Therefore GREENoneTEC has to hold its solid position for the European market and maintain its position of advancement leader in the marketplace in order to stand out in a changing environment exactly where Chinese businesses are dumping rates and destroying the competition.

An additional relevant challenge for GREENoneTEC would be to discover new customers beyond the traditional warming industry. Right now a lot of companies in this industry generate collectors themselves without partners and they deliver 60 percent of newly installed enthusiasts in European countries. Thereby we could perhaps rethink its business design to find fresh opportunities and new customers, like this big installation of sun modules in Saudia Arabia in 2012.

To find the Austrian solar heating market backside, GREENoneTEC need to reduce the rates of usana products. Indeed most of the solar devices in European countries suffer from problems of over-engineering that talks about its bigger price. The simplest way to face this kind of challenge is usually to...

Bibliography: Dr . Dietmar Sternad, ‘'GREENONETEC: Fierce competition under the sun'', Ivey publishing, Canada, 16p.

GREENoneTEC, web page, «http://www.greenonetec.com/en/home/home/».