09.08.2019
 Nokia Product Categories Article

PROMOTING MANAGEMENT

November 3 years ago

Nokia cell phones have been arranged in four several categories, in respect to use, price, need etc . The four categories are Multimedia, Organization, Lifestyle and Connect and each category is made up of several different cellphone models. Here for this work out, I shall evaluate these different sections in relation to the 4Ps type of marketing. 1)In what way are the 4P issues distinct in Nokia's different mobile phone business units?

The business units were created as a way of product segmentation. All these units suits a different industry segment and has a several target audience. With regards to product development, these units sets out from a different starting point. The business phone expansion unit will not consider physical appearance and fashion-forwardness as its first priority; it could prioritize on-line (as in internet connections, WAP, Bluetooth and so forth ) and time supervision applications like the calendar. Which is not to say that business users are not enthusiastic about the appearance of their very own phone, nevertheless choosing that they can want to purchase, appearance or perhaps functionality, they will choose functionality. Therefore , developing the functions that business users use is more important intended for the E-series product development than the N-series, which can be targeted at a group of small users who would like to use their particular phones to get in touch to the " wireless world" and also like a multimedia product which allows smooth use between your phone and the pc. The company unit telephones are most likely to get priced in line with the value-based method, because most of these users aren't buying it for status or emotional reasons. They require it within their work and tend to be willing to pay a price, even if it can be higher, to make working simpler. Also often business phones will be paid for, at least in part, by the employer which allows for a bit higher selling price. Business cell phones can be given away in slightly different ways than normal client phones. When considering the business customer as the point consumer, the distribution channel can be such as through the company. Business mobile phones are often bought by the workplace or after that leased so the end buyer might not be straight in contact with the vendor or supplier. So when thinking about distribution and advertising, it might be sensible to think about who in fact may be the buyer of the business cellphone. Due to the fact that companies are often the people who make the decisions about which phones to provide because of their employees, it is in fact quite easy in the case of the E-series to evaluate the efficiency of campaign. The number of new orders to come in via companies is very a good signal as to whether or perhaps not the promotion for the phones has been effective. No employer would make the choice of ordering a hundred mobile phones of the same company if they were not happy with all the message which the promotional strategies were conveying. The N-series consumer group, who are often young, city and fashion-forward, wants their particular phones to get tools for communicating remaining in touch with their very own surrounding universe and its tendency. It is a approach, also, to communicate in front of large audiences their affinity for technology and willingness to remain abreast of scientific development. Therefore, this is the group that needs a whole lot, if certainly not the most work in product development. These kinds of consumers are willing to try the euphoric pleasures and will eagerly start using applications that various other consumer groups either are not ready and/or not capable of striving. The N-series is a relatively recent concept intended for Nokia and has had a good start. The N-series phones are extremely popular among wealthy young adults and also have created start up business opportunities intended for companies creating mobile applications, thus demonstrating that this was, until lately, an untapped market part and is a lucrative endeavor for Nokia. The N-series phones will tend to be priced according to the psychological costs principles and...

References: www.nokia.com

http://www.sfu.ca/~mvolker/biz/mktintro.htm