Product and Distribution Strategy
PepsiCo can be described as multinational meals and refreshment company. Operating in over 2 hundred countries, it's the second greatest company of its kind in the world. It could be systemized in four categories, PepsiCo Americas Foods, PepsiCo Americas Drinks, PepsiCo European countries and PepsiCo Asia, Midsection East and Africa. Furthermore PepsiCo is definitely organized in to six reportable segments, that are, Frito-Lay The united states, Quaker Foods North America, Latin America Foods, PepsiCo Unites states Beverages, The european countries, and PepsiCo Asia, Central East and Africa. All the six reportable segments produce and or deal products inside the food and beverage category. Frito-Lay North America, or FLNA, sells, markets, distributes, and produces snack foods such as Lay's and Ruffles potato chips, Cheetos cheese flavored snacks, and Fritos corn chips. Additionally , FLNA works with Strauss Group to sell, market, distribute, and produce chilled dips and spreads such as hummus and salsas. The primary customer teams that obtain branded products from FLNA are independent distributors and retailers. (10-K Annual Survey 3) Quaker Foods North America, known as QFNA, sells, marketplaces, distributes, and produces rice, cereals and also other branded goods such as Quaker oatmeal. Further products contain Rice-A-Roni part dishes, Quaker rice cakes and Teigwaren Roni area dishes. QFNA products can be purchased to impartial distributors and retailers in North America. Latin America Food, LAF, is actually a food label of PepsiCo operating out of South American countries just like, Brazil, Spain, Peru and Venezuela. That sells, markets, distributes, and produces snack and food products to independent vendors and merchants across the region. Some items include Ruffles potato chips, Tostitos, and Quaker-brand cereals. PepsiCo Americas Refreshments, PAB, offers, markets, redirects, and generates beverage items, concentrates, water fountain syrups, fizzy drinks, and drinks under a...
Reported: Marketline/DataMonitor " PepsiCo, Incorporation. вЂќ Organization Source Complete. Web. 2 Oct 2012.
PepsiCo. Incorporation. (2011). 10-K Annual Report 2011. Retrieved from SEC EDGAR site http://www.sec.gov/edgar.shtml