SWOT Analysis (Crayola)
* The first step : Identifying the organization's quest, goals, and strategies.
The mission in the Crayola Business is to give the costumer with safe, high quality, and age group appropriate products. Since right now there brand's beginning in 1903, they have ensured that there items are non-toxic and safe.
* Step 2: Interior analysis (Strengths and Weaknesses).
5. They are a worldwide company, which has a wide range of individuals whom use Crayola products around the globe. * Goods are available all over the place, including supermarkets, drug retailers, Internet revenue, hospitals, doctor's offices, etc . 2. There target audience is children age 2 to doze.
* In 1980's product sales began to decrease due to improved competition and the company began to slip into saturation. * Resources
5. Crayola is known as a recognized and highly trusted brand name and logo. 2. They have guard licensing and training deals with significant children's heroes, including every Disney personas, and Nickelodeon characters, which in turn increase their appeal to children.
2. Crayola nonetheless ranks lurking behind in product sales and business in their gun product line. In 2007, Sanford Sharpie had a 31% business, with sales (at Wal-Mart) of $56 million, whilst Crayola a new 22% business, with revenue of $37 million (at Wal-Mart.
5. Step 3: Exterior analysis (Opportunities and Threats).
* Competitors-Some of the competitors will be dominating the industry like Sanford Sharpie whom sells almost the same merchandise at a lower price. 5. General
* Economic-In the downturned economy, parents and educational institutions are spending less upon school products. * In July 2009 Crayola created a school social media campaign on Twitter and Facebook. * Social Cultural-Crayola's attempt to make a solar power plant was sidelined in 2008. They intended the power herb be used to assist run their manufacturing SWOT Analysis Cont-
facility in Pennsylvania, yet , they have manage...